Global ad spend during 2023
The global advertising investments continued to grow during 2023. But in the Nordic region investments declined.
Two consecutive quarters with strong growth for the Danish advertising market.
After a challenging 2023 with negative figures for the Danish advertising market 2024 has been substantially brighter.
A positive outlook for the advertising market
A positive outlook for the advertising market as growth returns in 2024 and continues in 2025.
The Danish advertising market in the second quarter of 2024
The Danish advertising investments are picking up speed
The Nordic Advertising Market: Recession during 2023
In 2023 the Nordic advertising market is in recession. Investments amounted to 9,7 billion Euro, a decrease of -1,0%.
The advertising market returns to moderate growth in 2024 and 2025
The Danish forecast 2024-2025 predicts moderate growth on the avdertising market the next few years.
Growth in the advertising market
The Danish advertising market shows growth again after four quarters of decline.
Recession på annoncemarkedet i 2023
Annoncemarkedet havde et hårdt år 2023, og samlet gik annonceinvesteringerne tilbage med -2,8% sammenlignet med 2022.
The recession maintains a firm grip on the Danish advertising market
The Danish advertising spend declines for the fourth consecutive quarter.