A positive outlook for the advertising market as growth returns in 2024 and continues in 2025.
The Nordic advertising market grows again
The Danish advertising investments are picking up speed
In 2023 the Nordic advertising market is in recession. Investments amounted to 9,7 billion Euro, a decrease of -1,0%.
The Danish forecast 2024-2025 predicts moderate growth on the avdertising market the next few years.
The Danish advertising market shows growth again after four quarters of decline.
Annoncemarkedet havde et hårdt år 2023, og samlet gik annonceinvesteringerne tilbage med -2,8% sammenlignet med 2022.
The Danish advertising spend declines for the fourth consecutive quarter.
The global advertising market continues to grow but at a slower pace in 2022.
This means that the advertising investments have declined for three quarters in a row now.